Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay.

Have you ever been reading a newspaper or magazine and come across a headline that seemed unclear, or puzzling, or that made you laugh out loud because of its apparent stupidity? Almost certainly you have. But how do these bizarre lapses happen---and what can they teach us about our own writing?

Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay.

If you have been following these Communication Corner essays, you have read the above paragraph many, many times. However, this essay will be radically different because is not self-contained; rather it is the summation of everything that has gone before. Every effort has been made to make each section self-contained. Where this was not possible, links to previous Communication Corner essays have been included.